Predictive Analytics in a Post-Covid World

May 11, 2021 9:49:00 AM / by G2M Team posted in Go-To-Market, AI, Macro Trends, predictive analytics

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Just as last year’s global shutdown changed the economic landscape, this year’s transition to the new normal will have an impact on many facets of business and life as we know it. So, what does this mean for data? And, more importantly, for the analytics driving our businesses that are supported by that data?

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Go-To-Market Insights 2Q20

Jun 8, 2020 9:00:00 AM / by G2M Team posted in Go-To-Market, Macro Trends

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2020: the pandemic is leading consumers and businesses to re-assess how they purchase and how they sell.  As always, times of crisis become a catalyst for change. In our case the data shows an unmistakable trend: the shift online and toward more virtual interactions is accelerating and driving a wedge between the high performers that adapted and saw revenue grow, and the low performers that did not. How did they do it? How did they adapt their go-to-market strategy? Let’s dig into the data…

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How is the AI disruption affecting your business?

Jan 21, 2020 9:00:00 AM / by G2M Team posted in Technology, Go-To-Market, Macro Trends

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Just as the web disrupted businesses from top to bottom by transforming marketing, distribution and supply chains, AI technologies are now putting all of us through another major transition. How so, you ask? Let’s understand the impact of the web’s disruption first, as a template for how technology disrupts businesses.

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