Predictive Analytics in a Post-Covid World

May 11, 2021 9:49:00 AM / by G2M Team posted in Go-To-Market, AI, Macro Trends, predictive analytics

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Just as last year’s global shutdown changed the economic landscape, this year’s transition to the new normal will have an impact on many facets of business and life as we know it. So, what does this mean for data? And, more importantly, for the analytics driving our businesses that are supported by that data?

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3 Key Steps to Improve Your Pricing Strategy

Feb 4, 2021 1:18:09 PM / by G2M Team posted in Base Management, Go-To-Market, AI, Pricing

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Pricing is one of the most important business levers impacting your bottom line. A small change in rate on a product or service can have a large effect on profit. It is imperative that your pricing strategy and execution leverages advanced analytics to ensure decisions are constantly optimized.

Now is the time to be making key decisions that will set your company up for success in 2021. Particularly in subscriber-based businesses, misses to Q1 revenue make your annual targets that much harder to make up. The impact you can have on your year-end revenue is the greatest it will be today.

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The pricing game is changing. Are you ready?

Jan 27, 2020 9:00:00 AM / by G2M Team posted in Technology, Go-To-Market, AI, Pricing

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Pricing is one of the biggest levers you can pull to affect business results. It is typically set by businesses using some version of the following planning cycle:

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Three ways AI is impacting your go-to-market strategy

Jan 23, 2020 9:00:00 AM / by G2M Team posted in Base Management, Customer Retention, Customer Acquisition, Go-To-Market, AI

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In a previous post we reviewed the macro trends underlying the AI disruption. In practice, how does it impact go-to-market strategy? Let’s review the three areas primarily affected by these drivers.  In all cases the theme is the same: technology unlocks new capabilities. It enables leaders to operate faster and more efficiently, to identify new growth opportunities.

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